Online search engines provide data on consumers' online search behaviors, which are associated with their purchase decisions. We built a prediction model and developed the relevant algorithms to predict sales in several different industries.
Impact
1. Provided a better prediction model based on online search data, which may help business practitioners forecast future sales. 2. Developed a deep understanding of consumers purchase decision process, which will help firms improve their search engine optimization and online advertising strategies.
Student Experience
Findings are introduced to the students in 4MH3 (e-marketing)
Countries
China
Impact
Research
Institutional Partner(s)
Community Partner(s)
Industry Partner(s)
Key Outcomes
Publications, Patents
Sponsorship
Foreign
Sponsorship Details
WenFeng Innovation Grant by Chongqing Posts and Telecommunication University
